While at Onboard Informatics, Patrick led the Relationship Management team where he was the resident product expert and the social media evangelist for the firm. He is responsible for many of the innovative client implementations of Onboard’s products as well as all of the ‘Best Places’ work during his tenure there.

Patrick is currently a freelance consultant in the real estate industry helping to create robust user experiences and best practices for social media communications and engagement.

Patrick is presenting at the Social Media 201 workshop.

Why you should listen to Ann:
With the lines between advertising and PR blurred due to all of the alternative means of communication, Patrick has been able to develop tactics of integrated, consistent, and appropriate communication through the many different channels of social media. Often when a firm attempts to do this it is very labor intensive and much of the work is redundant. From Facebook to Twitter to LinkedIn, Patrick is able to efficiently and effectively deliver messaging through all of these networks for the purpose of recruitment, client management, customer service and reputation management.

Follow Patrick: @patrickhealy
Patrick’s blog: http://patrickhealy.posterous.com/