Real Estate Marketing &
Technology Academy
April 28-29, New York City, Park Central Hotel
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Sponsors & Exhibitors

Kelly Roark
Kelly Roark is VP, interactive sales and development for HGTV’s real estate information site FrontDoor.com, part of lifestyle media leader Scripps Networks Digital, which boasts an audience of nearly 20 million home enthusiasts. As part of her role overseeing sales for HGTV’s FrontDoor.com, Kelly develops real estate partnerships and marketing opportunities for agents and brokers on the site, which now promotes more than 4.2 million for sale property listings to active home searchers along with engaging, step-by-step real estate content to assist consumers in making smarter decisions in the home transaction process.

Previously Kelly served as VP, industry development for real estate search engine Trulia.com, where she was responsible for marketing and business development outreach to the real estate community. Prior to that, she was VP, sales and marketing for Inman News, heading up advertising sales for the site as well as sponsorships for Inman’s Real Estate Connect conferences.

Kelly is a panelist on the Putting It All Together panel, discussing how to manage all of your channels (blogging, video, podcasts, website, Twitter, Facebook) into one coherent, personal media network.

Why you should listen to Kelly:
For years, Kelly has been at the nexus of real estate and technology, working her up to one of the most widely viewed real estate networks. Through her position at Frontdoor.com, working with large numbers of viewers, she is able to see in real time what works and what doesn’t in the various marketing channels that we all use, namely: Facebook, Twitter, video, blogging, podcasts, websites. Kelly has a unique perspective on how to integrate all of your efforts into a coherent whole, creating a consistent and integrated message across multiple platforms.

Follow Kelly: @KellyRoark
Follow FrontDoor: @HGTVFrontDoor