The seminar will discuss the following essentials of publicity:

• Writing effective press releases
• Building and maintaining relationships with journalists
• Integrating your multiple “channels into a single unified “media network”
• Self-service PR websites and distribution channels
• Understanding the interplay of company brand, personal brand, and listing-specific publicity
• When the story turns on you — dealing with negative publicity
• When to bring in the professionals, what they can do for you, and what it costs

Do-It-Yourself Publicity is led by Kelly Kreth.

Why you should attend Do-It-Yourself Publicity:
Display advertising, whether it be online or in print, is rapidly losing its effectiveness. Today, only 14% of purchasing decisions are driven by advertising. As a result, many firms have cut back on advertising and are shifting many of those dollars to publicists. Stories written by bloggers and professional journalists are generally believed to be more credible than advertising claims made by those promoting themselves.

Do-It-Yourself Publicity will teach you what the professionals know: how to get the attention of the press and media to get your story out in a credible fashion through citations, news, and feature stories. You will also learn how to be more interesting to the press; how to become press yourself; and how to deal with negative stories.