Sponsors & Exhibitors
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Agenda – Day 1
|
Day One, Wednesday, April 28, 2010 |
||
| 7:00 | — | Registration Opens |
| 8:00 | — | Seminars Begin |
| 8:00 – 8:50 | — | Social Media 101 Getting oriented in the huge and confusing world of Twitter, Facebook, and other social media. Increasing Inquiries with Email Marketing Lord of the Lists: Become a grand master at email marketing. |
| 9:00 – 9:50 | — | Social Media 201 Advanced techniques, software, and strategies to maximize the impact of your social media content while minimizing your time spent. Mobile Marketing Techniques for Brokers and Agents Location, Location, Location: Using mobile apps, tools, and services to broadcast your expertise and attract new business. |
| 10:00 – 10:50 | — | Getting Started with Online Video Get up and running quickly with real estate videos to build your brand and generate more and higher quality inquiries. Get to Page 1 on Google SEO and YOU: How to get to #1 on Google’s search results; how organic and personalized search work; non-technical methods to improve your position in search results. |
| 11:00 – 11:50 | — | Do-It-Yourself Publicity Learn what the professionals know: how to get the attention of the press and media. Website Design – Web Portal Magic How to Become a Portal in Your Market: Instead of Just another Web Site. |
| 12:00 – 1:00 | — | Lunch Break – Exhibit Hall Opens |
| 1:00 | — | Conference Begins |
| 1:00 – 1:15 | — | Introduction & Keynote Putting social media, video and blogging under the microscope. A framework to learn what works for you and what you should simply discard.  Ryan Slack, CEO, GreenPearl Events
|
| 1:15 – 2:05 | — | NYC Leadership Panel Learn what company and team leaders are doing with 21st century marketing techniques and how they are integrating them into their overall strategies. Corinne Pulitzer, Executive VP, Prudential Douglas Elliman (moderator) Daniel Levy, President, CityRealty.com Shaun Osher, CEO, CORE Group Frederick Peters, President, Warburg Realty Diane Ramirez, President, Halstead Property Jacky Teplitzky, Managing Director, Prudential Douglas Elliman
|
| 2:05 – 2:25 | — | The Exclusive A one-on-one interview with Brendan Walsh, Advertising Director – Digital Real Estate at the New York Times. Brendan Walsh, Digital Real Estate, New York Times Ryan Slack, CEO, GreenPearl Events
|
| 2:25 – 2:45 | — | Networking Break |
| 2:45 – 3:30 | — | Neighborhoods & Hyperlocal Marketing Strategies How to take advantage of blogging, mobile, the web and old-school techniques to dominate sales for specific neighborhoods, buildings, and demographic groups. Ann Baldinucci, Founder, NabeWise Media Phil Thomas DiGiulio, Co-Founder, WellcomeMat and PegShot Camilla Cho, VP, Business Development, Outside.in Matthew Shadbolt, Head of Internet Marketing, Corcoran Alexis Juneja, VP, Business Development, Curbed Ivana Tagliamonte, Senior Vice President, Halstead Property
|
| 3:30 – 4:15 | — | Online Listings Giants Do Battle The dominate listings services go face to face to discuss distribution, costs, benefits, traffic. Also in play: Virtual Office Websites — fact and fiction; what are they good for and are they a blessing or a threat? Jeff Appel, Vice President, Bank of America (moderator) Sara Bonert, Director of Broker Services, Zillow Dawn Doherty, VP, Strategic Development, StreetEasy Anthony Longo, Founder & CEO, CondoDomain Matt Daimler, Founder, Buyfolio Tice Burke, Manager, Strategic Partnerships, Trulia
|
| 4:15 – 5:00 | — | Cocktail Reception in Exhibit Hall |
 |
||