Ross is an Internet marketing veteran who draws from an extensive traditional branding and media background. His primary area of expertise is developing brand strategies and utilizing technology to strengthen brand awareness and drive qualified sales leads.

Ross has also become a leading real estate industry expert in search engine marketing and optimization as well as the booming mobile and social marketing strategies. He has introduced his clients to the benefits of new media and integration of traditional lead generation and advertising methodologies.

Ross is a panelist on the Putting It All Together panel.

Why you should listen to Ross:
His true work passion now lies in the gathering and analysis of key marketing and website data in attempts to clearly identify the effectiveness of digital, print and other media, their impact on traffic and sales and how to optimize these methods to best meet sales goals. The company currently tracks over 30 condominium websites in the market as well as key search engine and traffic data from Google, NYTimes.com, Streeteasy.com, Curbed.com and other top New York Real Estate media, giving Ross a unique perspective on how to combine all aspects of online marketing into one coherent, effective strategy.

Follow Ross: @newyorkluxury