Matthew Shadbolt is the Director of Internet Marketing at The Corcoran Group, Manhattan’s leading real estate agency. His responsibilities include the development of the strategic direction and tactical implementation of the company’s award-winning website, corcoran.com, as well as supporting its interactive marketing platforms in social media, mobile, video and emerging technologies. In addition, Matthew optimizes website and advertising performance, translating Corcoran’s brand online; streamlines and develops innovative web content; and develops digital marketing options for agents, transitioning print marketing and advertising into a strong and effective online/digital voice.

During his tenure at Corcoran, online visitor traffic has quadrupled. He has assembled a team of web developers dedicated to corcoran.com web marketing initiatives, and conceptualized a large number of successful value-driven projects. These include such features as the ‘Open House Planner’ tool, ‘Most Viewed Properties Now,’ and the inclusion of restaurant and lifestyle recommendations from Zagat Survey, among others. In December 2009 Matthew successfully spearheaded the launch of Corcoran’s iPhone App.

Matthew is a panelist on the Neighborhoods & Hyperlocal Marketing panel.

Why you should listen to Matthew:
Matthew led the effort to build Corcoran’s iPhone app, a tool which note only delivers listings to mobile users but also provides location based information such as local businesses and nearby public facilities, such as schools, parks, fire and police stations. Matthew provides a different perspective in that he is managing top-down, creating the ability for Corcoran agents to be “present” in a neighborhood through online and mobile tools and information. He brings to the panel a wide range of experience on how a large brokerage can still maintain a hyperlocal presence through its online channels.

Follow Matthew: @matthewshadbolt
Follow Corcoran: @Corcoran_Group