The seminar will discuss the following essentials of email marketing:

• Writing effective emails
• Building and maintaining your list or lists
• Including media: images and videos
• Calls to action: converting emails to inquiries
• Choosing a cost-effective email service provider
• Understanding deliverability and how to improve it
• Measuring your effectiveness and fine tuning your approach

Email Marketing is led by Chuck Hester, Communications Director, iContact.

Why you should attend Email Marketing:
Email marketing continues to remain one of the most effective ways to reach people. Few marketing methods are as effective as email marketing. While social media networking requires that homebuyers and sellers proactively seek out interaction with you, email marketing brings your pitches directly to their desktops.

However, the landscape of email marketing is full of landmines and pitfalls. There are, of course, issues related to CAN-SPAM laws, but there are also very practical issues with regard to managing your reputation with recipients of your email and staying clear of their spam filters. Further, there are very real financial and time costs involved.

Yet, the potential rewards of an effective email marketing strategy are great. Attend this session to learn how to develop an effective email marketing plan.