Real Estate Marketing &
Technology Academy
April 28-29, New York City, Park Central Hotel
TwitterFacebookYou TubeLinkedinEmail

Sponsors & Exhibitors

Agenda – Day 2
Day Two, Thursday, April 29, 2010

7:00 Registration Opens
8:00 Conference Resumes / Exhibit Hall Opens
8:00 8:10 Introduction & Wake Up Call
arrow  Ryan Slack, CEO, GreenPearl Events
8:10 8:40 Keynote – Branding Yourself Apart
How to Get the Competitive Edge through Taking Control of your Personal Brand. Learn how to differentiate yourself in the eyes of your clients whether you work for yourself or within a larger brand.
arrow  Suzanne Rosnowski, Partner, Real Estate, Quinn & Co. PR
8:40 9:30 Master Bloggers and Microbloggers
Blogging and Tweeting isn’t for everyone; but if you do it, you should do it right. Learn from the best.
arrow  Steve Goldschmidt, Senior Vice President, Warburg Realty
arrow  Jonathan Miller, President & CEO, Miller Samuel; and Publisher, Matrix and Housing Helix
arrow  Noah Rosenblatt, Founder & Publisher, Urban Digs.com
arrow  Paul Zweben, Residential Broker, Prudential Douglas Elliman
arrow  Teri Karush Rogers, Co-Founder & Editorial Director, BrickUnderground.com
9:30 10:00 Facebook Marketplace in Focus
Oodle now powers one of the nation’s largest online marketplaces for real estate. Find out from the horse’s mouth how you can tap into confluence of real estate listings and social media in real time.
arrow  Neil Lunagaria, National Director of Sales, Oodle (Facebook Marketplace)
10:00 10:20 Networking Break
10:20 10:50 Marketing Makeover
With a limited marketing budget and only 30 days, we remade online marketing presence for a local real estate broker. Find out how we did it.
arrow  Dawn Doherty, Vice President, StreetEasy
arrow  Kirsten Risko, Marketing Manager, Rose Associates
arrow  Marketing Makeover Round One Winner
10:50 11:40 Putting It All Together
Learn how top marketers put it all together, combining their online efforts into a coherent whole; how multiple “channels” can be integrated into your own professional “media network”.
arrow  Lori Levin, Marketing Manager, Warburg Realty
arrow  Kelly Roark, Vice President, HGTV / Scripps Networks
arrow  Ross Anderson, President & Owner, nylmedia & NewYorkLuxury.com
arrow  Zane Burnett, Director of Business Development, Fillmore Real Estate
11:40 12:00 Keynote / Closing Remarks
arrow  Ryan Slack, CEO, GreenPearl Events
arrow  Guest speaker, to be announced
12:00 1:00 Main Conference Concludes / Lunch Break
1:00 Seminars Resume
1:00 1:50 Social Conversation Lead Generation
How to Find, Qualify & Convert Leads to Buyers in Today’s Market

Blogging Primer
So you want to be a blogger: how to get started; find your voice; build your audience; and encourage client interaction.
2:00 2:50 Online Listings Made Easy with StreetEasy
Learn how to maximize your reach and rise to the top of the list.

Online Digital Photography
Put your listings in the best light and get more inquiries. Learn how to create compelling listings with simple and easy to implement tips.
3:00 Seminars Conclude