Agenda In Brief – Day One, Wednesday, April 28, 2010

Note: more seminars to be added

7:00 — Registration Opens
8:00 — Seminars Begin
8:00 – 8:50 — Social Media 101 – Getting oriented in the huge and confusing world of Twitter, Facebook, and other social media.

Email Marketing – Lord of the Lists: Become a Grand Master at Email Marketing.
9:00 – 9:50 — Build Your Own Facebook Page – How to establish a professional presence on Facebook separate from your personal profile.

Mobile Marketing – Location, Location, Location: Using mobile apps, tools, and services to broadcast your expertise and attract new business.
10:00 – 10:50 — Online Video – Getting Started with Online Video: How to get up and running quickly with real estate videos to sell more listings.

Search Engine Optimization – SEO and YOU: How to get to #1 on Google’s search results.
11:00 – 11:50 — Public Relations – Do-It-Yourself Publicity: Learn how to stick out above the competition by becoming a resource for the press.

Website Design – 5 simple steps to improve your online presence with design, maps, data, and applications.
12:00 – 1:00 — Lunch Break – Exhibit Hall Opens
1:00 — Conference Begins
1:00 – 1:25 — Introduction & Key Note
1:25 – 2:15 — NYC Broker Panel – Exploring What Works and What Doesn’t – Taking the mystery out of what top brokers do to produce out-sized results for themselves and their companies.
2:15 – 2:25 — Video Interlude / Break
2:25 – 3:15 — Neighborhoods & Hyperlocal Marketing – Become an expert on your target neighborhood and raise your profile versus your competitors through hyperlocal expertise and publishing.
3:15 – 3:25 — Video Interlude / Break
3:25 – 4:00 — Key Note: Measuring Your Way to Success: Lead Generation & Management
4:00 – 4:10 — Video Interlude / Break
4:10 – 5:00 — Online Listings Giants Do Battle: Where the eyeballs are 2010
5:00 – 6:00 — Cocktail Reception in Exhibit Hall

Agenda In Brief – Day Two, Thursday, April 29, 2010

Note: more seminars to be added

7:00 — Registration Opens
8:00 — Conference Resumes / Exhibit Hall Opens
8:00 – 8:15 — Introduction & Wake Up Call
8:15 – 8:50 — Key Note – You Are Your Business (Whether You Like It or Not): How brokers and agents come to terms with themselves as a small business (even within large companies).
8:50 – 9:00 — Video Interlude / Break
9:00 – 9:50 — Master Bloggers and Microbloggers – Blogging and Tweeting isn’t for everyone; but if you do it, you should do it right. Learn how the best do it.
9:50 – 10:00 — Video Interlude / Break
10:00 – 10:50 — Key Note – Inspiring Word of Mouth: Referral marketing is still #1; how to motivate past clients to refer new business to you.
10:50 – 11:00 — Video Interlude / Break
11:00 – 11:45 — The Future of Print Media & Advertising
11:45 – 12:00 — Closing Remarks: Putting it all together
12:00 – 1:00 — Main Conference Concludes / Lunch Break
1:00 — Seminars Resume
1:00 – 1:50 — Lead Generation for Dummies – Make sense of the hundreds of lead generation services.

Social Media 201 – Advanced techniques, software, and strategies to maximize your reach while minimizing your time spent.
2:00 – 2:50 — Blogging 101 – So you want to be a blogger: finding your strengths as a writer.

Craigslist Master Class – It’s ugly, it’s cheap, and it works: master the art and science of Craigslist to find buyers and tenants.
3:00 – 3:50 — Do-It-Yourself Lead Generation – Using data and maps to prospect for motivated sellers.

Branding and Marketing a Building – How to make your building stand out from the rest, to attract buyers and tenants.
4:00 – 4:50 — Foreclosures / Short Sales / REOs – A primer to get you started in the world of distressed property.

Online Marketing for Building Owners / Managers – How to market your own properties to buyers and tenants.
5:00 — Seminars Conclude
5:00 - 6:00 — Building Owners / Managers Cocktail Reception (location: top secret)